Artikel
Beware of Sore Losers! Crowdsourcing Might Have Backfiring Effects Among Participants
This research identifies a surprising downside of crowdsourcing: Those participants whose ideas are not selected disengage from the brand after having learned about the outcome. From this perspective, crowdsourcing might better be framed as a communal effort rather than a competition.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 39 ; Year: 2022 ; Issue: 6 ; Pages: 22-28
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Karpukhina, Tatiana
Schreier, Martin
Janiszewksi, Chris
Nishikawa, Hidehiko
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2022
- Handle
- Last update
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10.03.2025, 11:43 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Karpukhina, Tatiana
- Schreier, Martin
- Janiszewksi, Chris
- Nishikawa, Hidehiko
- Thexis Verlag
Time of origin
- 2022
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Sore Losers? A Reexamination of the Frustration-Aggression Hypothesis for Colocated Video Game Play
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"Beware!"
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SORE!
SORE
Sore
SORE
Sore Losers? A Reexamination of the Frustration-Aggression Hypothesis for Colocated Video Game Play
Sore Losers? A Reexamination of the Frustration-Aggression Hypothesis for Colocated Video Game Play
"Beware!"
"Beware!"
BEWARE!
BEWARE!
"SORe"
SORe
SORE!
SORE
Sore