Bericht
Steering behavior. The potential of (digital) nudging for corporate communications
How can you guide individual decision-making without manipulating it? Digital Nudging could be an answer to this question. But what does this mean for corporate communications? A research team of the Duisburg-Essen University examined the following issues on digital nudging: - How do people make decisions and how do design elements influence these decisions? - What are possible use cases of digital nudging for corporate communications? - What needs to be considered when implementing digital nudging?
- Language
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Englisch
- Bibliographic citation
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Series: Communication Insights ; No. 15
- Classification
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Management
- Event
-
Geistige Schöpfung
- (who)
-
Clausen, Sünje
Stieglitz, Stefan
Wloka, Michelle
- Event
-
Veröffentlichung
- (who)
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Academic Society for Management & Communication
- (where)
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Leipzig
- (when)
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2022
- Handle
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Bericht
Associated
- Clausen, Sünje
- Stieglitz, Stefan
- Wloka, Michelle
- Academic Society for Management & Communication
Time of origin
- 2022
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