Artikel

Giants with feet of clay? An inquiry into user payment patterns for subscription video-on-demand services

Subscription video-on-demand platforms such as Netflix and HBO Max are being increasingly challenged by the widespread practice of sharing accounts with individuals outside the household. Platforms face a massive loss of revenue due to the opportunistic behavior of many users who enjoy content without paying anything or paying only a part of the required subscription fees. This study explores which factors influence platform users to pay all, part, or none of the subscription fees. Using a cross-sectional survey from Spain, various demographic, attitudinal, and behavioral factors were identified as predictors of the patterns of full, partial, and non-payment. The findings may help platform managers tailor some interventions to monetize a larger number of actual users by deterring the opportunistic payment patterns without discouraging the full payment pattern.

Language
Englisch

Bibliographic citation
Journal: Administrative Sciences ; ISSN: 2076-3387 ; Volume: 13 ; Year: 2023 ; Issue: 5 ; Pages: 1-16

Classification
Öffentliche Verwaltung
Subject
account sharing
consumer behavior
digital piracy
film business

Event
Geistige Schöpfung
(who)
Redondo, Ignacio
Serrano, Diana
Event
Veröffentlichung
(who)
MDPI
(where)
Basel
(when)
2023

DOI
doi:10.3390/admsci13050122
Handle
Last update
10.03.2025, 11:43 AM CET

Data provider

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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.

Object type

  • Artikel

Associated

  • Redondo, Ignacio
  • Serrano, Diana
  • MDPI

Time of origin

  • 2023

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