Giants with feet of clay? An inquiry into user payment patterns for subscription video-on-demand services

Artikel

Subscription video-on-demand platforms such as Netflix and HBO Max are being increasingly challenged by the widespread practice of sharing accounts with individuals outside the household. Platforms face a massive loss of revenue due to the opportunistic behavior of many users who enjoy content without paying anything or paying only a part of the required subscription fees. This study explores which factors influence platform users to pay all, part, or none of the subscription fees. Using a cross-sectional survey from Spain, various demographic, attitudinal, and behavioral factors were identified as predictors of the patterns of full, partial, and non-payment. The findings may help platform managers tailor some interventions to monetize a larger number of actual users by deterring the opportunistic payment patterns without discouraging the full payment pattern.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Administrative Sciences ; ISSN: 2076-3387 ; Volume: 13 ; Year: 2023 ; Issue: 5 ; Pages: 1-16

Classification and Topics

• Classification: Öffentliche Verwaltung
• Subject: account sharing ; consumer behavior ; digital piracy ; film business

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Redondo, Ignacio ; Serrano, Diana
• Event: Veröffentlichung
• (who): MDPI
• (where): Basel
• (when): 2023

Further information

• DOI: doi:10.3390/admsci13050122
• Handle: http://hdl.handle.net/10419/275587
• Last update: 10.03.2025, 11:43 AM CET