Arbeitspapier
Lessons from sports: What corporate management can learn from sports management
Sporting organizations increased their degree of professionalism step by step within the last decades because being just a pure sporting organization is not enough. These days, sporting bodies and codes have to be professional in order to survive in an extremely competitive mar-ket. Therefore, sporting organizations adopt and adapt management practices and techniques, human resource approaches and marketing strategies. They learn from corporate businesses of other industry sectors. However, in this paper we seek to examine the opposite perspective: What can a company learn from sports? In which ways can sports management serve as a role model for corporate management? We start with the description of some existing parallels between sports and corporate management in general. We then focus on how sporting organizations make use of globalization, human resources and marketing. Especially with regard to human resources and marketing, we will see that sports is far ahead of today's corporate management in these areas - there is a lot to learn for corporate management from the strategies and approaches used in the world of sports.
- Sprache
-
Englisch
- Erschienen in
-
Series: Reutlinger Diskussionsbeiträge zu Marketing & Management ; No. 2006-07
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Nufer, Gerd
Bühler, André W.
- Ereignis
-
Veröffentlichung
- (wer)
-
Hochschule Reutlingen, School of International Business (SIB)
- (wo)
-
Reutlingen
- (wann)
-
2011
- Handle
- URN
-
urn:nbn:de:bsz:21-opus-54397
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Nufer, Gerd
- Bühler, André W.
- Hochschule Reutlingen, School of International Business (SIB)
Entstanden
- 2011
Ähnliche Objekte (12)
Lessons from Sports : What Corporate Management can learn from Sports Management
Lessons from sports : what corporate managers can learn from international professional sports
What a coach can teach a teacher : lessons urban schools can learn from a successful sports program
Challenge management : what managers can learn from the top athlete
Collaborative protective area management : lessons from Sub-Saharan Africa
Management for privatization : lessons from industry and public service
Meta-analyses in management: What can we learn from clinical research?
What energy management practice can learn from research on energy cultures?
What can we learn from other countries : lessons from the CAJC Happiness Report
Lessons from an innovation-leader and tools to learn them
Beacons of hope : lessons we can learn from resilient teachers
Information deficits in management processes : four illustrative issues from sports economics
Lessons from Sports : What Corporate Management can learn from Sports Management
Lessons from sports : what corporate managers can learn from international professional sports
What a coach can teach a teacher : lessons urban schools can learn from a successful sports program
Challenge management : what managers can learn from the top athlete
Collaborative protective area management : lessons from Sub-Saharan Africa
Management for privatization : lessons from industry and public service
Meta-analyses in management: What can we learn from clinical research?
What energy management practice can learn from research on energy cultures?
What can we learn from other countries : lessons from the CAJC Happiness Report
Lessons from an innovation-leader and tools to learn them
Beacons of hope : lessons we can learn from resilient teachers
Information deficits in management processes : four illustrative issues from sports economics
Lessons from Sports : What Corporate Management can learn from Sports Management
Lessons from sports : what corporate managers can learn from international professional sports
What a coach can teach a teacher : lessons urban schools can learn from a successful sports program
Challenge management : what managers can learn from the top athlete
Collaborative protective area management : lessons from Sub-Saharan Africa
Management for privatization : lessons from industry and public service
Meta-analyses in management: What can we learn from clinical research?
What energy management practice can learn from research on energy cultures?
What can we learn from other countries : lessons from the CAJC Happiness Report
Lessons from an innovation-leader and tools to learn them
Beacons of hope : lessons we can learn from resilient teachers