Artikel
When digitalization meets omnichannel in international markets: A case study from the agri-food industry
Digitalization is prompting small and medium-sized enterprises to structural and strategic transformations, also providing new opportunities to expand and succeed in foreign markets. However, relatively few studies have investigated emergent digital technologies in international business management. Contextually, there is still a dearth of research on the multi-faceted impacts of digitalization on omnichannel strategy characterizing most of the global business environment today. This paper, therefore, aims to examine the impact of digitalization on omnichannel choices adopted by internationalized SMEs. A qualitative approach, based on a single case study methodology, is adopted. An Italian agri-food SME is chosen as this industry is considered a key and distinctive pillar of Made in Italy in the international markets. Findings reveal the potential of digital technologies' applications in an omnichannel environment, blurring the boundaries between channels, through a synergetic integration of them. This evidence contributes to the existing literature on technology management and omnichannel strategies in the international context by rereading these phenomena through a smart ecosystem lens. In addition, this study provides practical insights on how multiple channels adopted by Made in Italy SMEs can be integrated, managed, and operated synergistically on international markets to sustain a digitalized value creation.
- Language
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Englisch
- Bibliographic citation
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Journal: Administrative Sciences ; ISSN: 2076-3387 ; Volume: 12 ; Year: 2022 ; Issue: 2 ; Pages: 1-14
- Classification
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Öffentliche Verwaltung
- Subject
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agri-food
digitalization
internationalization
Made in Italy SMEs
omnichannel
- Event
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Geistige Schöpfung
- (who)
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Ciasullo, Maria Vincenza
Montera, Raffaella
Mercuri, Francesco
Mugova, Shame
- Event
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Veröffentlichung
- (who)
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MDPI
- (where)
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Basel
- (when)
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2022
- DOI
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doi:10.3390/admsci12020068
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Ciasullo, Maria Vincenza
- Montera, Raffaella
- Mercuri, Francesco
- Mugova, Shame
- MDPI
Time of origin
- 2022
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Moldova's trade with agri-food productson international markets
Quality assurance systems in the agri-food chain
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Scope for industry 4.0 in agri-food supply chain
Efficiency and coordination in the EU agri-food systems
Externalities and sustainable agri-food system
Agri-food business: global challenges - innovative solutions
Risk Management in the Agri-food Sector
Special issue: sustainable agri-food networks [Editorial]
Agri-food business : global challenges - innovative solutions
Moldova's trade with agri-food productson international markets
Quality assurance systems in the agri-food chain
Scientific mistakes from the agri-food biotech critics
City networks’ power in global agri-food systems
City networks’ power in global agri-food systems
Scope for industry 4.0 in agri-food supply chain