Artikel
Perceived service recovery justice and customer re-patronage intentions: Sequential mediation
The aims of this time-lagged study are twofold, first to identify the effect of perceived justice (as a second-order construct) on recovery satisfaction and customer affection; secondly, to investigate the effect of customer affection and recovery satisfaction on customer's re-patronage intentions. Data from 300 respondents (car insurance in Punjab, Pakistan) were analyzed using Structural Equation Modelling (PLS-SEM). The findings indicate that perceived service recovery justice (PSRJ) significantly predicts recovery satisfaction, customer affection and re-patronage intentions, and customer re-patronage intentions can be engendered through customer justice perception, positive appraisal of recovery satisfaction and customer affection. Recovery satisfaction and customer affection also indirectly explain the effect of PSRJ on re-patronage intentions (sequential mediation). Such findings have implications to theory and practice as it proposes and tested a new link between recovery satisfaction and customer affection. This research contributes to practice by providing strategies for effective service recovery and ultimately generates re-patronage intentions.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 8 ; Year: 2021 ; Issue: 1 ; Pages: 1-21 ; Abingdon: Taylor & Francis
- Klassifikation
-
Management
- Thema
-
Perceived service recovery justice
affection
recovery satisfaction
repatronage intentions
Sequential mediation
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Ali, Muhammad Asghar
Ding Hooi Ting
Ahmad-ur-Rehman, Muhammad
Abbasi, Amir Zaib
Hussain, Zahid
- Ereignis
-
Veröffentlichung
- (wer)
-
Taylor & Francis
- (wo)
-
Abingdon
- (wann)
-
2021
- DOI
-
doi:10.1080/23311975.2021.1938352
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Ali, Muhammad Asghar
- Ding Hooi Ting
- Ahmad-ur-Rehman, Muhammad
- Abbasi, Amir Zaib
- Hussain, Zahid
- Taylor & Francis
Entstanden
- 2021
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