Arbeitspapier

B2B e-commerce marketplaces and MSMES: Evidence of global value chain facilitation?

In theory, e-commerce marketplaces connect buyers and sellers, open trade opportunities, and reduce transaction costs thereby creating opportunities for more inclusive trade and even GVC participation, especially for micro, small and medium-sized enterprises (MSMEs). Further, there is some evidence that MSMEs are more likely to use e-commerce marketplaces than large firms given these websites reduce search frictions and transaction costs, which can be relatively more beneficial for smaller firms. This discussion paper explores non-traditional data to investigate whether e-commerce marketplaces may contribute to MSME GVC participation. By looking at the development of business-to-business (B2B) e-commerce marketplaces, the gross merchandise value (GMV) of regional e-commerce marketplaces, and MSMEs' overall participation in B2B e-commerce marketplaces, descriptive statistics are gathered that contributes to the overall discussion on this topic. This discussion paper also links B2B e-commerce marketplaces with GVC facilitation through a novel approach of cataloguing these platforms' merchandise and finds that on average, roughly one third of B2B e-commerce marketplace listings are intermediate goods.

Language
Englisch

Bibliographic citation
Series: WTO Staff Working Paper ; No. ERSD-2022-7

Classification
Wirtschaft
Trade Policy; International Trade Organizations
Retail and Wholesale Trade; e-Commerce
Innovation; Research and Development; Technological Change; Intellectual Property Rights: General
Subject
Micro
Small and Medium Sized Enterprise (MSME)
SME
e-commerce
marketplaces
global value chains (GVC)

Event
Geistige Schöpfung
(who)
Ladrière, Maxime
Lundquist, Kathryn
Ye, Qing
Event
Veröffentlichung
(who)
World Trade Organization (WTO)
(where)
Geneva
(when)
2022

DOI
doi:10.30875/25189808-2022-7
Handle
Last update
10.03.2025, 11:45 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Ladrière, Maxime
  • Lundquist, Kathryn
  • Ye, Qing
  • World Trade Organization (WTO)

Time of origin

  • 2022

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