How do loyalty programs affect goodwill? An optimal control approach

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1614-2411
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
How do loyalty programs affect goodwill? An optimal control approach ; day:5 ; month:10 ; year:2018 ; pages:1-20
4OR ; (5.10.2018), 1-20

Creator
Górajski, Mariusz
Contributor
Machowska, Dominika
SpringerLink (Online service)

DOI
10.1007/s10288-018-0386-2
URN
urn:nbn:de:101:1-2018111502075999246368
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 10:49 AM CEST

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Associated

  • Górajski, Mariusz
  • Machowska, Dominika
  • SpringerLink (Online service)

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