Tecnologías de la información y comunicación y competitividad administrativa de agencias de viajes minoristas en Mérida, Yucatán

Arbeitspapier

We analyze the role played by the e-business in retail travel agencies in Merida, Yucatan, and its components and impact, focusing on competitive sale of tourist products made by these agencies. Virtual agencies in Mexico still need a real link with their customers and this is only achieved through traditional travel agents. That in the case of retail travel agencies in Merida, e-Business is fulfilling the function of serving as a means of connectivity between users and servers of tourist products, but not with the functions of: connecting the value chain among these businesses, their suppliers, partners and customers, to reduce their costs, nor to penetrate market segments or niches profitable for them. That these agencies in a number of cases, do not have the necessary resources in e-business or have failed to apply them to gain a competitive advantage over their competitors. And, since the chances of these companies are limited by the current strength of resources and capabilities (median availability of a website, little or no staff training, lack of skills and knowledge of staff, among others), it is not possible to implement them a competitive strategy.

Object Details

• Language: Spanisch

References and Relationships

• Bibliographic citation: Series: Economic Analysis Working Papers ; No. 2010,1

Classification and Topics

• Classification: Wirtschaft ; Business Economics
• Subject: Tecnologías de Información ; E-business ; Turismo ; Agencias de Viajes minoristas ; Mérida

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Caro Encalada, Manuel ; Vela Sosa, Raúl ; Leyva Morales, Carlos
• Event: Veröffentlichung
• (who): Colegio de Economistas de A Coruña
• (where): A Coruña
• (when): 2010

Further information

• Handle: http://hdl.handle.net/10419/43414
• Last update: 10.03.2025, 11:41 AM CET