Arbeitspapier

Thinking Afresh About Processing: An Exploration of New Market Opportunities for Apple Products

zu Verbundenen Objekten

This report compiles the results of several studies focused on the markets for processed apple products. These studies were conducted as part of a multidisciplinary project examining the processing apple industry in the Northeastern United States. The purpose of the studies was to explore the potential for new products and new marketing strategies that might bring innovation to the apple industry. In the global and highly competitive markets in which apple products fight for shelf space and consumer attention, innovation is a critical strategy to ensure success. This report focuses on the collection of data and analysis of market information that might help identify opportunities for innovation.

Sprache
Englisch

Erschienen in
Series: Staff Paper ; No. SP 2001-03

Klassifikation
Wirtschaft
Thema
Verarbeitung von Obst und Gemüse
Apfel
USA

Ereignis
Geistige Schöpfung
(wer)
Rowles, Kristin L.
Henehan, Brian M.
White, Gerald B.
Ereignis
Veröffentlichung
(wer)
Cornell University, Charles H. Dyson School of Applied Economics and Management
(wo)
Ithaca, NY
(wann)
2001

DOI
doi:10.22004/ag.econ.121127
Handle
Letzte Aktualisierung
10.03.2025, 11:46 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Original beim Datenpartner anzeigen

Objekttyp

  • Arbeitspapier

Beteiligte

  • Rowles, Kristin L.
  • Henehan, Brian M.
  • White, Gerald B.
  • Cornell University, Charles H. Dyson School of Applied Economics and Management

Entstanden

  • 2001

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