Artikel
Health tourism and "smart specialisation"
The Europe 2020 strategy mapped out the direction for the achievement of smart, sustainable and inclusive growth and development. The purpose of the paper is confirmation of the hypothesis that health tourism, in all its complexity, interdiciplinarity and systematic approach to problems, is an ideal model of 'smart specialisation', not only of tourist regions, but the entire destination at the national level. National competitiveness in this paper can be improved by increasing innovation capacity by focusing on health tourism and health resources in general, through which also on the delivery of the objectives of the Europe 2020 strategy. The main research results are related to the fact that there is still no single definition of health tourism in theory and practice; however, using numerous serious research, the paper provides a general insight that health tourism can be viewed through the elements of the tourist offer which reflect the adequate combination of wellness and spa services with medical tourism services. The main conclusions in the paper are associated with some of the flagship initiatives in the document 'Europe 2020 - A European Strategy for Smart, Sustainable and Inclusive Growth' regarding health tourism, which, due to high correlation with smart, sustainable and inclusive development, proves to be a real developmental challenge and choice for reaching national and regional competitiveness.
- Language
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Englisch
- Bibliographic citation
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Journal: UTMS Journal of Economics ; ISSN: 1857-6982 ; Volume: 7 ; Year: 2016 ; Issue: 1 ; Pages: 85-95 ; Skopje: University of Tourism and Management
- Classification
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Wirtschaft
Health and Economic Development
Innovation and Invention: Processes and Incentives
- Subject
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wellness
spa
medical tourism
knowledge triangle
competitiveness
innovation
- Event
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Geistige Schöpfung
- (who)
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Blazevic, Ognjen
- Event
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Veröffentlichung
- (who)
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University of Tourism and Management
- (where)
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Skopje
- (when)
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2016
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Blazevic, Ognjen
- University of Tourism and Management
Time of origin
- 2016
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