The Value of Wi-Fi as Entertainment: An Application to Free Wi-Fi in City Buses of Korea

Konferenzbeitrag

As the usage of mobile data is significantly increasing, the demand for free public Wi-Fi also continues to grow. The ministry of science & ICT (MSIT) and some municipalities in Korea have been constructing free Wi-Fi networks on mass transportation for the benefit of users. In this study, we estimate the economic value of Wi-Fi for leisure based on demand function, which considers the time cost of using the internet. By using the 2016-2019 Korean Media Panel (KMP) data, we estimated the yearly consumer surplus of Wi-Fi and that of Wi-Fi in city buses. In this way, we showed the cost-benefit analysis could be carried out in public Wi-Fi projects.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: ITS Online Event, 14-17 June 2020

Classification and Topics

• Classification: Wirtschaft
• Subject: Wi-Fi ; Internet ; Consumer Surplus ; Panel Analysis

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Kim, Yongwon ; Kim, Yongkyu
• Event: Veröffentlichung
• (who): International Telecommunications Society (ITS)
• (where): Calgary
• (when): 2020

Further information

• Handle: http://hdl.handle.net/10419/224863
• Last update: 10.03.2025, 11:44 AM CET