Are commercial ceilings appropriate for the regulation of commercial overload on free-to-air TV channels?

Konferenzbeitrag

Commercial ceilings not only restrict broadcasters in their decisions about commercial broadcasting time, but also affect their differentiation of program content. This study examines the welfare effects of commercial ceilings in a two-sided free-to-air TV market, taking into account welfare with respect to content differentiation. We identify a second-best commercial ceiling that maximizes welfare in the absence of enforceable program content regulation and identify the situations in which laissez faire is optimal. The deregulation of commercial broadcasting can improve welfare, even if the laissez-faire level of commercial broadcasting time is excessive.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: Beiträge zur Jahrestagung des Vereins für Socialpolitik 2014: Evidenzbasierte Wirtschaftspolitik - Session: Industrial Organization V ; No. E11-V2

Classification and Topics

• Classification: Wirtschaft ; Entertainment; Media ; Marketing and Advertising: Government Policy and Regulation ; Allocative Efficiency; Cost-Benefit Analysis

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Rothbauer, Julia ; Sieg, Gernot
• Event: Veröffentlichung
• (who): ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft
• (where): Kiel und Hamburg
• (when): 2014

Further information

• Handle: http://hdl.handle.net/10419/100373
• Last update: 10.03.2025, 11:43 AM CET