Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter

Journal article | Zeitschriftenartikel

Hashtag activism happens when large numbers of postings appear on social media under a common hashtagged word, phrase or sentence with a social or political claim. The temporal unfolding of these mutually connected postings in networked spaces gives them a narrative form and agency. Applying Karlyn Campbell's propositions about rhetorical agency to the case of #BlackLivesMatter, this essay shows that narrative agency in hashtag activism derives from its narrative form as well as from its contents and social context. Narrative agency is communal, invented, skillful, and protean.

Object Details

• ISSN: 2183-2439
• Extent: Seite(n): 13-17
• Language: Englisch
• Notes: Status: Veröffentlichungsversion; begutachtet

References and Relationships

• Bibliographic citation: Media and Communication, 4(4)

Classification and Topics

• Subject: Soziologie, Anthropologie ; Publizistische Medien, Journalismus,Verlagswesen ; interaktive, elektronische Medien ; Kommunikationssoziologie, Sprachsoziologie, Soziolinguistik ; Soziale Medien ; soziale Bewegung ; Partizipation ; computervermittelte Kommunikation ; Twitter

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Yang, Guobin
• Event: Veröffentlichung
• (when): 2016

Further information

• DOI: https://doi.org/10.17645/mac.v4i4.692
• URN: urn:nbn:de:0168-ssoar-53814-8
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:27 PM CEST