Artikel
Factors Affecting Consumers' Green Purchasing Behavior: An Integrated Conceptual Framework
In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability. This paper suggests a different approach to assessing the variables of consumers’ green purchasing behavior. Based on thoroughly researched secondary data, this conceptual paper suggests a framework integrating the so far incoherent frameworks as proposed by previous authors. Emanating from this eclectic and chronological literature review, the paper will also propose further missing links that need to be included in the proposed integrated framework. Based on this holistic framework, in a future study, the authors will explain a sustainability index of green consumer behavior, which will be tested empirically in the study. In fact, from the proposed integrated framework, in total eight vital factors/aspects of green/environmental issues are likely to have an impact on consumer green purchasing behavior. Demographic variables will play an intervening or mediating role in the framework.
- Sprache
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Englisch
- Erschienen in
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Journal: Amfiteatru Economic Journal ; ISSN: 2247-9104 ; Volume: 14 ; Year: 2012 ; Issue: 31 ; Pages: 50-69 ; Bucharest: The Bucharest University of Economic Studies
- Klassifikation
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Wirtschaft
Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
- Thema
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pro-environmental consumer behaviour
sustainability
green consumer behavior
green purchasing
- Ereignis
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Geistige Schöpfung
- (wer)
-
Kaufmann, Hans Ruediger
Panni, Mohammad Fateh Ali Khan
Orphanidou, Yianna
- Ereignis
-
Veröffentlichung
- (wer)
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The Bucharest University of Economic Studies
- (wo)
-
Bucharest
- (wann)
-
2012
- Handle
- Letzte Aktualisierung
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20.09.2024, 08:21 MESZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Kaufmann, Hans Ruediger
- Panni, Mohammad Fateh Ali Khan
- Orphanidou, Yianna
- The Bucharest University of Economic Studies
Entstanden
- 2012
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