Artikel

Privacy concerns and online purchasing behaviour: Towards an integrated model

This study aims to analyze how privacy concerns about the Internet have an impact on the consumer’s intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory of planned behaviour and the technology acceptance model. The empirical study was based on an online survey that collected data from 900 individuals. The results confirmed the acceptance of all proposed hypotheses and the overall validation of the research model. Implications and further research suggestions are presented.

Sprache
Englisch

Erschienen in
Journal: European Research on Management and Business Economics (ERMBE) ; ISSN: 2444-8834 ; Volume: 22 ; Year: 2016 ; Issue: 3 ; Pages: 167-176 ; Amsterdam: Elsevier

Klassifikation
Management
Marketing
Retail and Wholesale Trade; e-Commerce
Thema
Privacy concerns
E-commerce
Online purchasing behaviour

Ereignis
Geistige Schöpfung
(wer)
Fortes, Nuno
Rita, Paulo
Ereignis
Veröffentlichung
(wer)
Elsevier
(wo)
Amsterdam
(wann)
2016

DOI
doi:10.1016/j.iedeen.2016.04.002
Handle
Letzte Aktualisierung
20.09.2024, 08:21 MESZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Fortes, Nuno
  • Rita, Paulo
  • Elsevier

Entstanden

  • 2016

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