Artikel

A demand-side analysis of intellectual capital in the accommodation industry: The case of the youth market in slovenia

To date, research on intellectual capital (IC) in tourism has dealt with the supply-side view. This study continues the research into IC and develops a new perspective dealing with the demand side of IC in the accommodation industry, focusing on young consumers. On the theoretical ground, the study adapts the supply-side IC indicators to the demand-side perspective. A convenience sampling approach is used, and data was collected from 150 students representing the youth market. Exploratory factor analysis (EFA) is used to identify the dimensions of human, customer and structural capital of the accommodation industry for the youth market. Five dimensions of IC perceived by the youth market are identified: "Employee attitudes towards work" and "Employee qualification" constitute human capital; "Connectedness with guests" and "Accommodation reputation and image" represent customer capital, and "Structural knowledge" reflects structural capital for youth in the accommodation industry.

Language
Englisch

Bibliographic citation
Journal: Naše gospodarstvo / Our Economy ; ISSN: 2385-8052 ; Volume: 67 ; Year: 2021 ; Issue: 4 ; Pages: 86-95

Classification
Wirtschaft
Multinational Firms; International Business
Economic Impacts of Globalization: Macroeconomic Impacts
Demographic Trends, Macroeconomic Effects, and Forecasts
Economic History: Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy: Asia including Middle East
Subject
intellectual capital
accommodation industry
demand-side
youthmarket
Slovenia

Event
Geistige Schöpfung
(who)
Rudež, Helena Nemec
Event
Veröffentlichung
(who)
Sciendo
(where)
Warsaw
(when)
2021

DOI
doi:10.2478/ngoe-2021-0023
Last update
10.03.2025, 11:44 AM CET

Data provider

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Object type

  • Artikel

Associated

  • Rudež, Helena Nemec
  • Sciendo

Time of origin

  • 2021

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