Artikel

Strategic management in turbulent markets: The case of the German and Croatian brewing industries

European beer markets are characterized by major changes that are forcing breweries to redesign their competitive strategies. In this paper, we analyze the changes in the German and Croatian brewing industries by referring to Porter's five forces model and generic strategies framework. The analysis reveals growing competitive pressures in both markets and a wide spectrum of competitive strategies. Whereas in Germany cost leaders have gained market shares, the Croatian market is strongly influenced by the differentiation strategies of multinational brewing groups and medium-prized local brands. A comparison of the market characteristics and firm strategies in Germany and Croatia and some theoretical and managerial implications close the paper.

Sprache
Englisch

Erschienen in
Journal: Journal for East European Management Studies ; ISSN: 0949-6181 ; Volume: 13 ; Year: 2008 ; Issue: 1 ; Pages: 63-88 ; Mering: Rainer Hampp Verlag

Klassifikation
Management
Thema
Brewing industry
Croatia
competitv analysis
strategic management

Ereignis
Geistige Schöpfung
(wer)
Niederhut-Bollmann, Chistoph
Theuvsen, Ludwig
Ereignis
Veröffentlichung
(wer)
Rainer Hampp Verlag
(wo)
Mering
(wann)
2008

Handle
Letzte Aktualisierung
10.03.2025, 11:42 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Niederhut-Bollmann, Chistoph
  • Theuvsen, Ludwig
  • Rainer Hampp Verlag

Entstanden

  • 2008

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