Arbeitspapier

An Artificial Intelligence (Ai)-Readiness and Adoption Framework for Agritech Firms

With the recent technological advancements, empowered by the self-learning capabilities of algorithms, and the increasing power of machines computation, Artificial Intelligence (AI)-driven technologies have become more pervasive and performant, less costly, and more effective at addressing and solving prevailing business problems. In this respect, firms operating in the AgriTech sector make no exception and are indeed being significantly impacted by AI-driven technologies and systems. We argue in this paper that given the unique characteristics of AI technologies and emerging challenges and aspirations of the AgriTech sector, there is a need for re-examining traditional theorizations of technology adoption and readiness within AgriTech firms. Specifically, we develop a comprehensive AI readiness and adoption empirical framework that delineates the determinants of AI readiness and uncovers a set of key strategic components that can help AgriTech firms better manage their readiness process for AI adoption. We employ a mixed-methods approach and collect through 236 e-surveys and 25 interviews from one of the most influential conferences in the AgriTech field. Our findings have implications for research and practice.

Sprache
Englisch

Erschienen in
Series: QMS Research Paper

Klassifikation
Wirtschaft
Thema
artificial intelligence
agricultural technology
readiness and adoption
mixed-methods

Ereignis
Geistige Schöpfung
(wer)
Issa, Helmi
Jabbouri, Rachid
Palmer, Mark
Ereignis
Veröffentlichung
(wer)
Queen's University Belfast, Queen's Management School
(wo)
Belfast
(wann)
2021

DOI
doi:10.2139/ssrn.3971188
Handle
Letzte Aktualisierung
10.03.2025, 11:46 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Issa, Helmi
  • Jabbouri, Rachid
  • Palmer, Mark
  • Queen's University Belfast, Queen's Management School

Entstanden

  • 2021

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