Price complexity and perceptions of price fairness: The moderating effect of need for cognition
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
In: 2012 AMA Marketing Winter Educators' Conference, St. Petersburg, Fla., 17.-19.02.2012
- Klassifikation
-
Wirtschaft
- Ereignis
-
Veröffentlichung
- (wo)
-
Mannheim
- (wer)
-
Universitätsbibliothek Mannheim
- (wann)
-
2012
- Urheber
-
Kuester, Sabine
Broermann, Barbara
Feurer, Sven
Schuhmacher, Monika C.
- URN
-
urn:nbn:de:bsz:180-madoc-310417
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:51 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Kuester, Sabine
- Broermann, Barbara
- Feurer, Sven
- Schuhmacher, Monika C.
- Universitätsbibliothek Mannheim
Entstanden
- 2012
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