Artikel
Why crowdsourcing fails
Crowdsourcing-asking an undefined group of external contributors to work on tasks-allows organizations to tap into the expertise of people around the world. Crowdsourcing is known to increase innovation and loyalty to brands, but many organizations struggle to leverage its potential, as our research shows. Most often this is because organizations fail to properly plan for all the different stages of crowd engagement. In this paper, we use several examples to explain these challenges and offer advice for how organizations can overcome them.
- Language
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Englisch
- Bibliographic citation
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Journal: Journal of Organization Design ; ISSN: 2245-408X ; Volume: 9 ; Year: 2020 ; Issue: 1 ; Pages: 1-9 ; Cham: Springer
- Classification
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Management
- Subject
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Crowdsourcing
Organizational design
Innovation
- Event
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Geistige Schöpfung
- (who)
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Dahlander, Linus
Piezunka, Henning
- Event
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Veröffentlichung
- (who)
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Springer
- (where)
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Cham
- (when)
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2020
- DOI
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doi:10.1186/s41469-020-00088-7
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Dahlander, Linus
- Piezunka, Henning
- Springer
Time of origin
- 2020
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