Artikel
Why crowdsourcing fails
Crowdsourcing-asking an undefined group of external contributors to work on tasks-allows organizations to tap into the expertise of people around the world. Crowdsourcing is known to increase innovation and loyalty to brands, but many organizations struggle to leverage its potential, as our research shows. Most often this is because organizations fail to properly plan for all the different stages of crowd engagement. In this paper, we use several examples to explain these challenges and offer advice for how organizations can overcome them.
- Sprache
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Englisch
- Erschienen in
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Journal: Journal of Organization Design ; ISSN: 2245-408X ; Volume: 9 ; Year: 2020 ; Issue: 1 ; Pages: 1-9 ; Cham: Springer
- Klassifikation
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Management
- Thema
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Crowdsourcing
Organizational design
Innovation
- Ereignis
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Geistige Schöpfung
- (wer)
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Dahlander, Linus
Piezunka, Henning
- Ereignis
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Veröffentlichung
- (wer)
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Springer
- (wo)
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Cham
- (wann)
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2020
- DOI
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doi:10.1186/s41469-020-00088-7
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:42 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Dahlander, Linus
- Piezunka, Henning
- Springer
Entstanden
- 2020