Artikel
Attention to online sales: The role of brand image concerns
We provide a novel intuition for why manufacturers restrict their retailers' ability to resell brand products online. Our approach builds on models of salience‐driven attention according to which price disparities across distribution channels guide a consumer's attention toward prices and lower her appreciation for quality. Absent vertical restraints, therefore, one of two salience distortions—a quality or a participation distortion—can arise in equilibrium. We show that, by ruling out both distortions, vertical restraints on online sales can be socially desirable but can also hurt consumers through higher retail prices. We thereby identify a novel trade‐off between efficiency and consumer surplus.
- Sprache
-
Englisch
- Erschienen in
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Journal: Journal of Economics & Management Strategy ; ISSN: 1530-9134 ; Volume: 31 ; Year: 2021 ; Issue: 1 ; Pages: 64-89
- Klassifikation
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Wirtschaft
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Dertwinkel‐Kalt, Markus
Köster, Mats
- Ereignis
-
Veröffentlichung
- (wer)
-
Wiley
- (wo)
-
Hoboken, NJ
- (wann)
-
2021
- DOI
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doi:10.1111/jems.12449
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Dertwinkel‐Kalt, Markus
- Köster, Mats
- Wiley
Entstanden
- 2021
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