Artikel

Using contactless mobile payment in the Vietnamese restaurant industry

Purpose: Contactless Mobile Payment (CMP) is a technological innovation that shapes the future of service-related industries. This study develops a critical understanding of CMP in the context of consumer behaviour and explores its use in the Vietnamese restaurant industry. Methods: An online survey was used to collect the data (n=153) from Vietnamese consumers. Data analysis was conducted with the use of SPSS and AMOS software. A Confirmatory Factor Analysis (CFA) in conjunction with Structural Equation Modelling (SEM) were employed to explore consumer perceptions regarding the use of CMP. Results: The findings indicate that consumers find CMP a fast and convenient way to make transactions in Vietnamese restaurants. The findings also indicate the importance of ease of use and security. Implications: The study contributes to the understanding of consumer behaviour in regard to technology in the service industries context focused on the restaurant industry. The managerial implications of this study highlight a number of benefits for both consumers and businesses, such as efficiency, speed, and improved customer service; on the other hand, the potential of fraud poses a serious threat for both sides.

Language
Englisch

Bibliographic citation
Journal: Journal of Tourism, Heritage & Services Marketing ; ISSN: 2529-1947 ; Volume: 8 ; Year: 2022 ; Issue: 1 ; Pages: 3-15 ; Thessaloniki: International Hellenic University

Classification
Wirtschaft
Sports; Gambling; Restaurants; Recreation; Tourism
Economic History: Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy: Asia including Middle East
Subject
Consumer Behaviour
Contactless Mobile Payment
Restaurant Industry

Event
Geistige Schöpfung
(who)
Giousmpasoglou, Charalampos
Dinh, Dzung
Event
Veröffentlichung
(who)
International Hellenic University
(where)
Thessaloniki
(when)
2022

DOI
doi:10.5281/zenodo.6581331
Handle
Last update
10.03.2025, 11:41 AM CET

Data provider

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Object type

  • Artikel

Associated

  • Giousmpasoglou, Charalampos
  • Dinh, Dzung
  • International Hellenic University

Time of origin

  • 2022

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