Using contactless mobile payment in the Vietnamese restaurant industry

Artikel

Purpose: Contactless Mobile Payment (CMP) is a technological innovation that shapes the future of service-related industries. This study develops a critical understanding of CMP in the context of consumer behaviour and explores its use in the Vietnamese restaurant industry. Methods: An online survey was used to collect the data (n=153) from Vietnamese consumers. Data analysis was conducted with the use of SPSS and AMOS software. A Confirmatory Factor Analysis (CFA) in conjunction with Structural Equation Modelling (SEM) were employed to explore consumer perceptions regarding the use of CMP. Results: The findings indicate that consumers find CMP a fast and convenient way to make transactions in Vietnamese restaurants. The findings also indicate the importance of ease of use and security. Implications: The study contributes to the understanding of consumer behaviour in regard to technology in the service industries context focused on the restaurant industry. The managerial implications of this study highlight a number of benefits for both consumers and businesses, such as efficiency, speed, and improved customer service; on the other hand, the potential of fraud poses a serious threat for both sides.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Journal of Tourism, Heritage & Services Marketing ; ISSN: 2529-1947 ; Volume: 8 ; Year: 2022 ; Issue: 1 ; Pages: 3-15 ; Thessaloniki: International Hellenic University

Classification and Topics

• Classification: Wirtschaft ; Sports; Gambling; Restaurants; Recreation; Tourism ; Economic History: Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy: Asia including Middle East
• Subject: Consumer Behaviour ; Contactless Mobile Payment ; Restaurant Industry

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Giousmpasoglou, Charalampos ; Dinh, Dzung
• Event: Veröffentlichung
• (who): International Hellenic University
• (where): Thessaloniki
• (when): 2022

Further information

• DOI: doi:10.5281/zenodo.6581331
• Handle: http://hdl.handle.net/10419/272312
• Last update: 10.03.2025, 11:41 AM CET