Artikel
Using contactless mobile payment in the Vietnamese restaurant industry
Purpose: Contactless Mobile Payment (CMP) is a technological innovation that shapes the future of service-related industries. This study develops a critical understanding of CMP in the context of consumer behaviour and explores its use in the Vietnamese restaurant industry. Methods: An online survey was used to collect the data (n=153) from Vietnamese consumers. Data analysis was conducted with the use of SPSS and AMOS software. A Confirmatory Factor Analysis (CFA) in conjunction with Structural Equation Modelling (SEM) were employed to explore consumer perceptions regarding the use of CMP. Results: The findings indicate that consumers find CMP a fast and convenient way to make transactions in Vietnamese restaurants. The findings also indicate the importance of ease of use and security. Implications: The study contributes to the understanding of consumer behaviour in regard to technology in the service industries context focused on the restaurant industry. The managerial implications of this study highlight a number of benefits for both consumers and businesses, such as efficiency, speed, and improved customer service; on the other hand, the potential of fraud poses a serious threat for both sides.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Journal of Tourism, Heritage & Services Marketing ; ISSN: 2529-1947 ; Volume: 8 ; Year: 2022 ; Issue: 1 ; Pages: 3-15 ; Thessaloniki: International Hellenic University
- Classification
-
Wirtschaft
Sports; Gambling; Restaurants; Recreation; Tourism
Economic History: Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy: Asia including Middle East
- Subject
-
Consumer Behaviour
Contactless Mobile Payment
Restaurant Industry
- Event
-
Geistige Schöpfung
- (who)
-
Giousmpasoglou, Charalampos
Dinh, Dzung
- Event
-
Veröffentlichung
- (who)
-
International Hellenic University
- (where)
-
Thessaloniki
- (when)
-
2022
- DOI
-
doi:10.5281/zenodo.6581331
- Handle
- Last update
-
10.03.2025, 11:41 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Giousmpasoglou, Charalampos
- Dinh, Dzung
- International Hellenic University
Time of origin
- 2022