Collection | Sammelwerk
A New Role of Marketing and Communication Technologies in Business and Society: Local and Global Aspects (NRMCTBS 2015)
Collective monograph contains research papers by leading scientists of Ukraine and Eastern Europe on marketing, communications, innovation development, public-private partnership, tourism and corporate social responsibility. Research publication will be useful for researchers, practitioners and students, and anyone interested in scientific problems of marketing and communications and their role in the modern world.
- Alternative title
-
Новітня Роль Маркетингу Та Комунікаційних Технологій В Бізнесі Та Суспільстві: Локальні Та Глобальні Аспекти
- ISBN
-
978-0-615-67156-7
- Extent
-
Seite(n): 554
- Language
-
Russisch
- Notes
-
Status: Veröffentlichungsversion; begutachtet
- Subject
-
Wirtschaft
Marketing
Management
Marketing
Innovation
Public Private Partnership
Corporate Social Responsibility
strategisches Management
Wettbewerbsfähigkeit
Öffentlichkeitsarbeit
Kommunikationstechnologie
Absatzpolitik
Werbung
Universität
Wirtschaftsentwicklung
regionale Entwicklung
Ukraine
Russland
Osteuropa
- Event
-
Herstellung
- (who)
-
Larina, Y. S.
Romanenko, O. O.
- Event
-
Veröffentlichung
- (who)
-
KHUSAR Group
- (where)
-
Vereinigte Staaten von Amerika, St. Louis
- (when)
-
2015
- DOI
- Last update
-
21.06.2024, 4:26 PM CEST
Data provider
This object is provided by:
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. If you have any questions about the object, please contact the data provider.
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. If you have any questions about the object, please contact the data provider.
Object type
- Sammelwerk
Associated
- Larina, Y. S.
- Romanenko, O. O.
- KHUSAR Group
Time of origin
- 2015
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