The value of sporting success to Germans: Comparing the 2012 UEFA Championships with the 2012 Olympics

Arbeitspapier

We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two events. The results show a higher average willingness-to-pay (WTP) for winning the European title in football (€47.31) than for Germany being ranked first in the Olympic medal table (€37.06). Aggregated WTP amounts to €3.3 billion (football) respectively €2.6 billion (Olympics). We can also determine significant drivers of WTP for sporting success.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: Diskussionspapier des Instituts für Organisationsökonomik ; No. 11/2013

Classification and Topics

• Classification: Management ; Consumer Economics: Empirical Analysis ; Allocative Efficiency; Cost-Benefit Analysis ; Externalities ; Public Goods ; Project Evaluation; Social Discount Rate ; Sports; Gambling; Restaurants; Recreation; Tourism

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Wicker, Pamela ; Kiefer, Stephanie ; Dilger, Alexander
• Event: Veröffentlichung
• (who): Westfälische Wilhelms-Universität Münster, Institut für Organisationsökonomik
• (where): Münster
• (when): 2013

Further information

• Handle: http://hdl.handle.net/10419/88611
• Last update: 10.03.2025, 11:42 AM CET