Mediated Public Diplomacy of the Islamic State in Iraq and Syria: the Synergistic Use of Terrorism, Social Media and Branding

Journal article | Zeitschriftenartikel

This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with communication strategies to gain media access and exposure, push news frames that serve its interests, and target stakeholders with a dual message using sophisticated branding strategies that resonate with cultural values and help it ultimately recruit supporters and deter foes. (author's abstract)

Object Details

• ISSN: 2183-2439
• Extent: Seite(n): 92-103
• Language: Englisch
• Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: Media and Communication, 4(2)

Classification and Topics

• Subject: Publizistische Medien, Journalismus,Verlagswesen ; Medienpolitik, Informationspolitik, Medienrecht ; Medieninhalte, Aussagenforschung ; politischer Einfluss ; politische Strategie ; Medienpolitik ; politischer Akteur ; Öffentlichkeit ; Informationspolitik ; Fremdbild ; lokale Kommunikation ; Soziale Medien ; Digitale Medien ; Meinungsführer ; religiöse Gruppe ; Syrien ; Irak ; Terrorismus ; Massenkommunikation ; Virtualisierung ; Online-Medien ; Mediatisierung

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Melki, Jad ; Jabado, May
• Event: Veröffentlichung
• (when): 2016

Further information

• DOI: https://doi.org/10.17645/mac.v4i2.432
• Last update: 21.06.2024, 4:26 PM CEST