Arbeitspapier

Market Share Dynamics in a Model with Search and Word-of-Mouth Communication

This paper analyzes price competition in an infinitely repeated duopoly game. In each period, consumers remember the existence and location of their previous supplier. New information is gathered via search or word-of-mouth communication. Market outcomes are history-dependent, and the Markov perfection refinement is used to narrow the set of equilibria. Firms are shown to use mixed pricing strategies in equilibrium. The resulting price dispersion generates non-trivial market share dynamics. The goal of the paper is to characterize these dynamics, and to reveal the driving forces behind them.

Sprache
Englisch

Erschienen in
Series: SFB/TR 15 Discussion Paper ; No. 301

Klassifikation
Wirtschaft
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Production, Pricing, and Market Structure; Size Distribution of Firms
Thema
repeat purchasing
search
customer loyalty
lock-in
mixed pricing

Ereignis
Geistige Schöpfung
(wer)
Schmidt, Robert C.
Ereignis
Veröffentlichung
(wer)
Sonderforschungsbereich/Transregio 15 - Governance and the Efficiency of Economic Systems (GESY)
(wo)
München
(wann)
2010

DOI
doi:10.5282/ubm/epub.13253
Handle
URN
urn:nbn:de:bvb:19-epub-13253-4
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Schmidt, Robert C.
  • Sonderforschungsbereich/Transregio 15 - Governance and the Efficiency of Economic Systems (GESY)

Entstanden

  • 2010

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