Journal article | Zeitschriftenartikel

Factors Influencing Social Media Usage in the US

Given the immense shifts the social networking sites and applications have brought about, a considerable number of researchers in the field of communication studies have turned to study different aspects of social media usage and factors influencing it. This study gathered data from 33318 US non-institutionalized citizens over 18 including 17079 females and 16239 males; they were members of web panelists of Pew, and their answers revealed that a majority of this online participants used a kind of social media. The results of this study revealed women use social media more than men, and religious people more than non-religious people. In addition, the results indicated that married people are the least users of social media in comparison with other marital groups. Our results showed that all demographics are significantly related to social media usage. But this significance can be somehow misleading because of weak practical effect sizes. Except for marital status and age Cramer’s V values are too small and their significance may have nothing to say but sensitivity to the degree of freedom.

Factors Influencing Social Media Usage in the US

Urheber*in: Shahghasemi, Ehsan; Emamzadeh, Zahra

Attribution - NonCommercial 4.0 International

ISSN
2538-6255
Extent
Seite(n): 5-22
Language
Englisch
Notes
Status: Veröffentlichungsversion; begutachtet (peer reviewed)

Bibliographic citation
Journal of Cyberspace Studies, 3(1)

Subject
Publizistische Medien, Journalismus,Verlagswesen
Soziologie, Anthropologie
interaktive, elektronische Medien
Kommunikationssoziologie, Sprachsoziologie, Soziolinguistik
Facebook
Soziale Medien
Twitter
Einfluss
Internet
Frau
Mann
geschlechtsspezifische Faktoren
religiöse Faktoren
Religiosität
Familienstand
Alter
Nutzung
USA

Event
Geistige Schöpfung
(who)
Shahghasemi, Ehsan
Emamzadeh, Zahra
Event
Veröffentlichung
(when)
2019

DOI
URN
urn:nbn:de:0168-ssoar-61582-3
Rights
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Last update
21.06.2024, 4:26 PM CEST

Data provider

This object is provided by:
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. If you have any questions about the object, please contact the data provider.

Object type

  • Zeitschriftenartikel

Associated

  • Shahghasemi, Ehsan
  • Emamzadeh, Zahra

Time of origin

  • 2019

Other Objects (12)