Success factors for online food retail logistics

Konferenzbeitrag

Purpose: While e-commerce in general has been growing rapidly for years, food e-commerce is lagging behind in Germany. The common approach of using traditional logistics systems and fulfilment concepts does not lead to long-term success. Con-sidering this problem, success factors are needed as a guideline for developing effec-tive fulfilment concepts for online food supply chains in the future. Methodology: Based on industry performance indexes as well as an extensive search via the google search engine about 20 case studies on online food fulfilment con-cepts are identified. The case studies are evaluated using a performance measure-ment concept. Information from the highest performing companies is used to deduct success factors for good practices in online food fulfilment. Findings: Three main groups of suppliers were identified: Full-range provider, niche suppliers (selective assortment with a specific focus) and supplier of cooking boxes. The fulfilment concept of online grocery retailers is described using thirteen catego-ries. Three success factors could be derived: Reduction of complexity, focus on online fulfilment, and offering a unique product-service mix. Originality: This paper contributes to the research areas of e-commerce and of lo-gistics and supply chain management, especially online food supply chains. In this area only little original scientific research exists. Also, the approach of using second-ary case studies is relatively new in this area of research and has yielded interesting results.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: hdl:10419/228914

Classification and Topics

• Classification: Management
• Subject: Logistics ; Industry 4.0 ; Digitalization ; Innovation ; Supply Chain Management ; Artificial Intelligence ; Data Science

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Beckmann, Anne ; Kleineidam, Julia ; Straube, Frank
• Event: Veröffentlichung
• (who): epubli GmbH
• (where): Berlin
• (when): 2020

Further information

• DOI: doi:10.15480/882.3112
• Handle: http://hdl.handle.net/10419/228941
• URN: urn:nbn:de:gbv:830-882.0114835
• Last update: 10.03.2025, 11:42 AM CET