Artikel
Competitive strategies and international new ventures' performance: Exploring the moderating effects of internationalization duration and preparation
The purpose of this article is twofold: to bring back to discussion the importance of strategy as a key element for international new ventures (INVs) to achieve higher international performance and to assess the relevance of contingency perspective, particularly two organizational contingency factors (internationalization duration and internationalization preparation), in moderating the strategy-performance relationship. The framework developed addresses the effects of four competitive strategies (cost leadership and innovation-based, marketing-based, and quality- and service-based differentiation) as determinants of INVs' international performance. In addition, internationalization duration and internationalization preparation are included as moderators of these relationships. The hypotheses were tested using a sample of 319 INVs. The findings show that marketing and quality and service differentiation strategies are associated with higher INVs' international performance and that internationalization duration and internationalization preparation play relevant moderating effects.
- Sprache
-
Englisch
- Erschienen in
-
Journal: BRQ Business Research Quarterly ; ISSN: 2340-9436 ; Volume: 23 ; Year: 2020 ; Issue: 2 ; Pages: 120-140 ; London: Sage Publishing
- Klassifikation
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Management
New Firms; Startups
International Business Administration
- Thema
-
International new ventures
competitive strategy
international performance
internationalization duration
internationalization preparation
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Crespo, Nuno
Simões, Vítor Corado
Fontes, Margarida
- Ereignis
-
Veröffentlichung
- (wer)
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Sage Publishing
- (wo)
-
London
- (wann)
-
2020
- DOI
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doi:10.1177/2340944420916334
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:45 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Crespo, Nuno
- Simões, Vítor Corado
- Fontes, Margarida
- Sage Publishing
Entstanden
- 2020
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