Artikel
Survival and breakthrough: A case study of evolutionary change in a state-owned enterprise
This study examines the processes undertaken by a state-owned enterprise to overcome limitations and successfully reverse its decline through moderate, gradual and small-scale evolutionary change. This paper utilizes the "social process research model" to analyze and record organizational changes at Jiangnan Resort, and further observes strategic countermeasures employed to address crises and successful management of organizational change. Results from our study suggest that organizational evolutionary change strategies should include institutionalization strategies, development of marketing channels, festival event marketing, placement marketing, product packaging strategies, niche market segmentation, service quality enhancement, and manpower flexibility strategies. Key factors in change management include Total Quality Management (TQM), Management by Objective (MBO), organizational members understanding of urgency and need of change, gaining support through education and communication, employee empowerment and participation, and institutionalizing change. The resulting information can serve as a reference for future qualitative research and development of strategic concepts for organizations planning to adopt evolutionary change into their companies.
- Sprache
-
Englisch
- Erschienen in
-
Journal: International Journal of Management, Economics and Social Sciences (IJMESS) ; ISSN: 2304-1366 ; Volume: 4 ; Year: 2015 ; Issue: 2 ; Pages: 71-91 ; Jersey City, NJ: IJMESS International Publishers
- Klassifikation
-
Wirtschaft
Industrial Organization and Macroeconomics: Industrial Structure and Structural Change; Industrial Price Indices
Public Enterprises; Public-Private Enterprises
- Thema
-
State-owned Enterprises
organizational change and development
evolutionary change
change management
Evolutionary change strategies
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Liu, Yun-shi
Huang, Chen-kung
Fang, Ching-han
Tsai, Wei-ya
Chen, June-kune
- Ereignis
-
Veröffentlichung
- (wer)
-
IJMESS International Publishers
- (wo)
-
Jersey City, NJ
- (wann)
-
2015
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:41 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Liu, Yun-shi
- Huang, Chen-kung
- Fang, Ching-han
- Tsai, Wei-ya
- Chen, June-kune
- IJMESS International Publishers
Entstanden
- 2015
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