Artikel
Factors influencing impulse buying of sports team merchandise in developing country: An empirical investigation
Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team merchandise. AMOS was used to compute the variables for Structural Equation Modeling (SEM), using the data collected from 288 young sports enthusiasts belonging to the age bracket of 18-26. The results strongly support the claim that shopping enjoyment is not directly related to impulse buying but has pathways that lead to it. The research empirically shows that sports enthusiasts do indulge in impulse buying where money availability, in store display/marketing efforts and fan identification are promoting factors to shopping enjoyment and thus causing impulse buying.
- Language
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Englisch
- Bibliographic citation
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Journal: Pakistan Journal of Commerce and Social Sciences (PJCSS) ; ISSN: 2309-8619 ; Volume: 8 ; Year: 2014 ; Issue: 1 ; Pages: 185-200 ; Lahore: Johar Education Society, Pakistan (JESPK)
- Classification
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Wirtschaft
- Subject
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impulse buying
sports merchandise
shopping enjoyment
marketing effort
money availability
fan identification
- Event
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Geistige Schöpfung
- (who)
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Salman, Mehrukh
Khan, Shamila
Gul, Mohammad Saif Aly
- Event
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Veröffentlichung
- (who)
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Johar Education Society, Pakistan (JESPK)
- (where)
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Lahore
- (when)
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2014
- Handle
- Last update
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10.03.2025, 11:45 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Salman, Mehrukh
- Khan, Shamila
- Gul, Mohammad Saif Aly
- Johar Education Society, Pakistan (JESPK)
Time of origin
- 2014
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