Cloud Computing: New Business Opportunities for Telecommunications Companies?

Konferenzbeitrag

Cloud computing has recently shifted into the center of attention of Telecommuications Companies. Deutsche Telekom, for example, just announced the importance of cloud computing as one of their leading growth sectors (Deutsche Telekom Press Release, 2010). Also other important telecommunication players such as AT&T, Vodafone and Telefónica are expanding their cloud computing business. Clearly, these developments indicate that telcos believe that cloud computing provides significant business opportunities, particularly by further driving the convergence of telecommunications and information technology. Some researchers, however (cf. Greelan, 2009) state that cloud computing is nothing more than a marketing buzzword. On the other hand, Weiss (2007) mentions that although cloud computing "is a buzzword almost designed to be vague, [it] is more than just a lot of fog". In an effort to shed more light on this debate, we investigate the business opportunities of cloud computing for telecommunication companies in more detail. Thereby, we focus especially on the factors that might especially qualify telcos in becoming a significant player in this emerging domain. More specifically, our contribution is twofold: First, we indentify technical and economic factors that are relevant for the telcos' competitive position in the cloud computing market. Second, we identify future scenarios on how telcos position themselves in this market.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: 21st European Regional Conference of the International Telecommunications Society (ITS): "Telecommunications at New Crossroads: Changing Value Configurations, User Roles, and Regulation", Copenhagen, Denmark, 13th-15th September 2010 ; No. 20

Classification and Topics

• Classification: Wirtschaft ; Information and Internet Services; Computer Software ; Telecommunications ; Marketing
• Subject: Cloud Computing ; Telecommunications ; Conjoint Analysis

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Koehler, Philip ; Kraemer, Jan ; Anandasivam, Arun
• Event: Veröffentlichung
• (who): International Telecommunications Society (ITS)
• (where): Calgary
• (when): 2010

Further information

• Handle: http://hdl.handle.net/10419/44316
• Last update: 10.03.2025, 11:43 AM CET