The role of digital media in shaping youth planetary health interests in the global economy

Artikel

Despite revolutionizing the work of practicing economists by providing a direct link between neo-classical economic theory and revealed market preference data, Random Utility Theory has yet to guide research applications in global market sustainability. With the worldwide adverse socio-economic effects of the 2019 coronavirus disease (COVID-19), such application now becomes timely. Therefore, relying on a Random Utility theoretic formulation of youths' preferences for the biosphere (ecosystem services, sustainability) and science-based disease prevention to characterize their planetary health interests, this paper adopts a micro-based planetary view of markets to retrospectively analyze the health and ecological implications of digital media consumption among youths in the global economy. Empirically, we rely on a mixed bivariate ordered probit specification, which is estimated using Markov Chain Monte Carlo methods. Our findings reveal a strong, positive correlation coefficient (0.835) between youths' interests in the biosphere and science-based disease prevention. Moreover, digital media consumption in the form of increased frequency of ecological website visits, news blogs visits, and web-browsing on broad science, significantly reduce youths' interests in the biosphere. A similar reduction in youths' interest in science-based disease prevention is observed, from news blogs visits and web-browsing on broad science. Conversely, ecological website visits appear to raise youths' interests in science-based disease prevention. Furthermore, we find a gender-based gradient in youths' planetary health interest, in favor of the female gender. Overall, our findings confirm the appropriateness of a holistic view of health, and suggests a couple of policy implications for the long-term sustainability of our planet.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Journal of Open Innovation: Technology, Market, and Complexity ; ISSN: 2199-8531 ; Volume: 6 ; Year: 2020 ; Issue: 3 ; Pages: 1-26 ; Basel: MDPI

Classification and Topics

• Classification: Management
• Subject: adolescents health ; bayesian methods ; COVID-19 ; digital media ; ecosystem services ; planetary health ; sustainable development

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Niankara, Ibrahim ; Al adwan, Muhammad Noor ; Niankara, Aminata
• Event: Veröffentlichung
• (who): MDPI
• (where): Basel
• (when): 2020

Further information

• DOI: doi:10.3390/joitmc6030049
• Handle: http://hdl.handle.net/10419/241435
• Last update: 10.03.2025, 11:44 AM CET