Artikel

Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam

This study aims to examine the relationship between perceived crowding, excitement, stress on satisfaction, and impulse purchase at the retails in Vietnam. This study performed structural equation modelling (SEM). A total of 264 valid respondents were used in this research. Besides, this study systematized the concept, defined, and test the component scales of the relationship model among perceived crowding, excitement, stress, satisfaction, and impulse purchase from the collected data, which helps to identify the relationship among factors in the model as well as impact. The findings indicate that the perceptions of human and spatial crowding have a negative influence on customer satisfaction leading to their impulse purchase decision. This belief is advocated by the existence of human emotional reactions to customer satisfaction. In detail, exciting reactions positively impact on shoppers' satisfied feelings; by contrast, stress is negatively related to customers' satisfaction. In other words, shoppers intend to be more excited and less stressed in retail who could facilitate a low level of spatial crowding and appropriate physical arrangements of fixtures.

Sprache
Englisch

Erschienen in
Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 7 ; Year: 2020 ; Issue: 1 ; Pages: 1-14 ; Abingdon: Taylor & Francis

Klassifikation
Management
Marketing and Advertising: General
Marketing
Advertising
Thema
spatial crowding
human crowding
excitement
stress
impulse purchase

Ereignis
Geistige Schöpfung
(wer)
Van Dat Tran
Ereignis
Veröffentlichung
(wer)
Taylor & Francis
(wo)
Abingdon
(wann)
2020

DOI
doi:10.1080/23311975.2020.1858525
Handle
Letzte Aktualisierung
10.03.2025, 11:45 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Van Dat Tran
  • Taylor & Francis

Entstanden

  • 2020

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