Artikel
The effect of market orientation, learning orientation and innovativeness on firm performance: A research from Turkish logistics sector
As it is emphasized in marketing, management, and strategic management literature, market orientation, learning orientation, and innovativeness are regarded together as having a significant impact on a firm's performance. The objective of this study is to find out the interrelationships of these variables and their impact on performance in the Turkish logistics sector by using Structural Equation Modeling. The research findings revealed that the firms in the logistics sector in Turkey are market oriented, learning oriented, and innovative and that all variables are effective on performance enhancement.
- Language
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Englisch
- Bibliographic citation
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Journal: International Journal of Economic Sciences and Applied Research ; ISSN: 1791-3373 ; Volume: 5 ; Year: 2012 ; Issue: 1 ; Pages: 77-108 ; Kavala: Kavala Institute of Technology
- Classification
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Wirtschaft
Firm Performance: Size, Diversification, and Scope
Business Administration: General
Marketing
- Subject
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market orientation
learning orientation
innovativeness
performance
logistics
Marktorientierung
Lernende Organisation
Innovation
Unternehmenserfolg
Logistikunternehmen
Türkei
- Event
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Geistige Schöpfung
- (who)
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Eris, Engin Deniz
Ozmen, Omur Neczan Timurcanday
- Event
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Veröffentlichung
- (who)
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Kavala Institute of Technology
- (where)
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Kavala
- (when)
-
2012
- Handle
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Eris, Engin Deniz
- Ozmen, Omur Neczan Timurcanday
- Kavala Institute of Technology
Time of origin
- 2012
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