Which Reputations Does a Brand Owner Need? Evidence from Trade Mark Opposition

Arbeitspapier

At least two: the reputation of their brand and a reputation for being tough on imitators of this brand. Sustaining a brand requires both investment in its reputation amongst consumers and the defence of the brand against followers that infringe upon it. I study the defence of trade marks through opposition at a trade mark office. A structural model of opposition and adjudication of trade mark disputes is presented. This is applied to trade mark opposition in Europe. Results show that brand owners can benefit from a reputation for tough opposition to trade mark applications. Such a reputation induces applicants to settle trade mark opposition cases more readily.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: SFB/TR 15 Discussion Paper ; No. 215

Classification and Topics

• Classification: Wirtschaft ; Litigation Process ; Industrial Organization: General ; Innovation and Invention: Processes and Incentives ; Intellectual Property and Intellectual Capital
• Subject: trade marks ; opposition ; intellectual property rights ; reputation

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): von Graevenitz, Georg
• Event: Veröffentlichung
• (who): Sonderforschungsbereich/Transregio 15 - Governance and the Efficiency of Economic Systems (GESY)
• (where): München
• (when): 2007

Further information

• DOI: doi:10.5282/ubm/epub.13337
• Handle: http://hdl.handle.net/10419/94146
• URN: urn:nbn:de:bvb:19-epub-13337-1
• Last update: 10.03.2025, 11:42 AM CET