Méthode expérimentale et réception de la communication de prévention du sida

Journal article | Zeitschriftenartikel

The article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts” accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based on nearly 200 participants, show effects on attitude accessibility and behavior towards AIDS prevention. The article emphasizes the theorical and methodological implications for research in Information and Communication Sciences.

Object Details

• Alternative title: Effects of HIV/AIDS communication campaigns: the contribution of the experimental method
• ISSN: 1775-352X
• Extent: Seite(n): 35-44
• Language: Französisch
• Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: ESSACHESS - Journal for Communication Studies, 6(1)

Classification and Topics

• Subject: Medizin und Gesundheit ; Publizistische Medien, Journalismus,Verlagswesen ; Medizin, Sozialmedizin ; Werbung, Public Relations, Öffentlichkeitsarbeit ; Internet ; Persuasion

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Marchioli, Audrey
• Event: Veröffentlichung
• (where): Frankreich
• (when): 2013

Further information

• URN: urn:nbn:de:0168-ssoar-377244
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:27 PM CEST