Journal article | Zeitschriftenartikel

Online Qualitative Research in the Age of E-Commerce: Data Sources and Approaches

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Mit dem Boom im Bereich des E-commerce entwickeln Praktiker(innen) und Forscher(innen) zunehmend strategische Einsichten, indem sie das Internet als wirkungsvolles neues Hilfsmittel benutzen und bereits bewährte qualitative Verfahren anwenden (TISCHLER 2004). Allerdings hat das Potenzial des Internets als reichhaltige Datenquelle und als attraktives Feld für qualitative Forschungsarbeiten in E-commerce Umgebungen – in anderen Worten der Cyberspace als "Feld" im ethnographischen Sinn – noch keine angemessene Aufmerksamkeit erfahren. In diesem Artikel werden die Aussichten qualitativer Forschung in E-Commerce Arenen untersucht.

Alternative title: Qualitative Onlineforschung in Zeiten des E-Commerce: Datenquellen und Forschungsansätze
Investigación cualitativa en-línea en la era del comercio digital: Fuentes de datos y enfoques

ISSN: 1438-5627

Extent: Seite(n): 9

Language: Englisch

Notes: Status: Veröffentlichungsversion; begutachtet

Bibliographic citation: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 5(2)

Subject: Sozialwissenschaften, Soziologie
Forschungsarten der Sozialforschung
Datengewinnung
Marketing
computervermittelte Kommunikation
Electronic Business
Forschungsansatz
qualitative Methode
Internet
Forschung
Grundlagenforschung
deskriptive Studie

Event: Geistige Schöpfung

(who): Dholakia, Nikhilesh
Zhang, Dong

Event: Veröffentlichung

(where): Deutschland

(when): 2004

URN: urn:nbn:de:0114-fqs0402299

Last update: 21.06.2024, 4:27 PM CEST

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Object type

Zeitschriftenartikel

Associated

Dholakia, Nikhilesh
Zhang, Dong

Time of origin

2004

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