Arbeitspapier
Reputation and Certification in Online Shops
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than feedback-based reputation. This result is important for markets where the market-maker must deal with issues of asymmetric information concerning the quality of goods and services in the market.
- Language
-
Englisch
- Bibliographic citation
-
Series: Working Paper ; No. 1116
- Classification
-
Wirtschaft
Single Equation Models; Single Variables: Panel Data Models; Spatio-temporal Models
Firm Behavior: Theory
Criteria for Decision-Making under Risk and Uncertainty
Information and Product Quality; Standardization and Compatibility
- Subject
-
online markets
search engines
signaling
certification
reputation
Online-Handel
Produktimage
Konsumentenverhalten
Asymmetrische Information
Entscheidung bei Unsicherheit
Web 2.0
Österreich
- Event
-
Geistige Schöpfung
- (who)
-
Hackl, Franz
Kügler, Agnes
Winter-Ebmer, Rudolf
- Event
-
Veröffentlichung
- (who)
-
Johannes Kepler University of Linz, Department of Economics
- (where)
-
Linz
- (when)
-
2011
- Handle
- Last update
-
10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Hackl, Franz
- Kügler, Agnes
- Winter-Ebmer, Rudolf
- Johannes Kepler University of Linz, Department of Economics
Time of origin
- 2011
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