Arbeitspapier
Reputation and Certification in Online Shops
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than feedback-based reputation. This result is important for markets where the market-maker must deal with issues of asymmetric information concerning the quality of goods and services in the market.
- Sprache
-
Englisch
- Erschienen in
-
Series: Working Paper ; No. 1116
- Klassifikation
-
Wirtschaft
Single Equation Models; Single Variables: Panel Data Models; Spatio-temporal Models
Firm Behavior: Theory
Criteria for Decision-Making under Risk and Uncertainty
Information and Product Quality; Standardization and Compatibility
- Thema
-
online markets
search engines
signaling
certification
reputation
Online-Handel
Produktimage
Konsumentenverhalten
Asymmetrische Information
Entscheidung bei Unsicherheit
Web 2.0
Österreich
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Hackl, Franz
Kügler, Agnes
Winter-Ebmer, Rudolf
- Ereignis
-
Veröffentlichung
- (wer)
-
Johannes Kepler University of Linz, Department of Economics
- (wo)
-
Linz
- (wann)
-
2011
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:45 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Hackl, Franz
- Kügler, Agnes
- Winter-Ebmer, Rudolf
- Johannes Kepler University of Linz, Department of Economics
Entstanden
- 2011
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