Les statistiques: un pharmakon pour la communication?

Journal article | Zeitschriftenartikel

Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication?

Object Details

• Alternative title: The statistics: a pharmakon for the communication
• ISSN: 1775-352X
• Extent: Seite(n): 79-94
• Language: Französisch
• Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: ESSACHESS - Journal for Communication Studies, 9(1)

Classification and Topics

• Subject: Publizistische Medien, Journalismus,Verlagswesen ; Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften ; Statistik ; Kommunikation ; Strategie ; Kommunikationsmittel ; Erkenntnistheorie

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Nannipieri, Olivier ; Muratore, Isabelle
• Event: Veröffentlichung
• (where): Frankreich
• (when): 2016

Further information

• URN: urn:nbn:de:0168-ssoar-47936-5
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:26 PM CEST