Konferenzbeitrag
Salience in Retailing: Vertical Restraints on Internet Sales
We provide an explanation for a brand manufacturer's rationale to prohibit retailers to distribute its products over the internet, based on the assumption that a consumer's purchasing decision is distorted by salient thinking. We find that banning online distribution of the branded good aligns retailers’ incentives with the manufacturer's interest to make quality the salient product attribute and allows it to charge a higher wholesale price than under free distribution.
- Language
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Englisch
- Bibliographic citation
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Series: Beiträge zur Jahrestagung des Vereins für Socialpolitik 2017: Alternative Geld- und Finanzarchitekturen - Session: Marketing ; No. G12-V1
- Classification
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Wirtschaft
Market Structure, Pricing, and Design: Oligopoly and Other Forms of Market Imperfection
Antitrust Law
Vertical Restraints; Resale Price Maintenance; Quantity Discounts
- Event
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Geistige Schöpfung
- (who)
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Helfrich, Magdalena
Herweg, Fabian
- Event
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Veröffentlichung
- (who)
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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft
- (where)
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Kiel, Hamburg
- (when)
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2017
- Handle
- Last update
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21.10.2025, 12:02 PM CEST
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzbeitrag
Associated
- Helfrich, Magdalena
- Herweg, Fabian
- ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft
Time of origin
- 2017
Other Objects (12)
Salience in Retailing: Vertical Restraints on Internet Sales
Essays on sales promotion management in retailing
Internet Retailing as a Marketing Strategy
Sales and Price Synchronization in German Food Retailing
Internet retailing : pricing, product and information strategies
Breadth and depth of promotional sales in food retailing
Leadership in marketing, sales and retailing : an implementation perspective
Breadth and depth of promotional sales in food retailing
Price-setting and promotional sales in German food retailing
Displays in food retailing: An evaluation from a sales perspective
Vertical Relations, Pass-through, and Market Definition: Evidence from Grocery Retailing
Salience and Online Sales: The Role of Brand Image Concerns
Salience in Retailing: Vertical Restraints on Internet Sales
Essays on sales promotion management in retailing
Internet Retailing as a Marketing Strategy
Sales and Price Synchronization in German Food Retailing
Internet retailing : pricing, product and information strategies
Breadth and depth of promotional sales in food retailing
Leadership in marketing, sales and retailing : an implementation perspective
Breadth and depth of promotional sales in food retailing
Price-setting and promotional sales in German food retailing
Displays in food retailing: An evaluation from a sales perspective
Vertical Relations, Pass-through, and Market Definition: Evidence from Grocery Retailing
Salience and Online Sales: The Role of Brand Image Concerns
Salience in Retailing: Vertical Restraints on Internet Sales
Essays on sales promotion management in retailing
Internet Retailing as a Marketing Strategy
Sales and Price Synchronization in German Food Retailing
Internet retailing : pricing, product and information strategies
Breadth and depth of promotional sales in food retailing
Leadership in marketing, sales and retailing : an implementation perspective
Breadth and depth of promotional sales in food retailing
Price-setting and promotional sales in German food retailing
Displays in food retailing: An evaluation from a sales perspective
Vertical Relations, Pass-through, and Market Definition: Evidence from Grocery Retailing