Arbeitspapier
Innovation, Bestsellers and Digitization - Where to Find the Needle in the Haystack?
We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick-and-mortar stores relative to a title that is not on the bestseller-list. This finding implies that consumers in the online channel respond by increasing sales upon receiving a quality signal (i.e., a title becoming a bestseller). Consumers in the offline channel seem to already know that title so that, compared to a title that is not on the bestseller-lists, sales are decreasing. This might imply that consumers in the offline channel are more likely to read future bestsellers.
- Sprache
-
Englisch
- Erschienen in
-
Series: MAGKS Joint Discussion Paper Series in Economics ; No. 12-2020
- Klassifikation
-
Wirtschaft
- Thema
-
Buchhandel
Online-Handel
Absatz
Konsumentenverhalten
Produktqualität
Signalling
Deutschland
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Goetz, Georg
Herold, Daniel
Klotz, Phil-Adrian
Schaefer, Jan Thomas
- Ereignis
-
Veröffentlichung
- (wer)
-
Philipps-University Marburg, School of Business and Economics
- (wo)
-
Marburg
- (wann)
-
2020
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
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Objekttyp
- Arbeitspapier
Beteiligte
- Goetz, Georg
- Herold, Daniel
- Klotz, Phil-Adrian
- Schaefer, Jan Thomas
- Philipps-University Marburg, School of Business and Economics
Entstanden
- 2020
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