Arbeitspapier

Electronic Commerce and Retail Channel Substitution

We analyze a market where firms compete in a conventional and an electronicretail channel. Consumers easily compare prices online, but some incur purchaseuncertainties on the online channel. We investigate the market shares of the two retailchannels and the prices that are charged. We find that the share of the electronic channelis decreasing in the size of the uncertainty. Furthermore, searching consumers do notalways buy. They drop out when the uncertainty associated with buying online is not offsetby a low price. Finally, the model exhibits price dispersion and the expected price isincreasing in the magnitude of the online purchase uncertainty.

Sprache
Englisch

Erschienen in
Series: Tinbergen Institute Discussion Paper ; No. 02-042/1

Klassifikation
Wirtschaft
Market Structure, Pricing, and Design: Oligopoly and Other Forms of Market Imperfection
Oligopoly and Other Imperfect Markets
Marketing and Advertising: General
Thema
E-Commerce
Internet
duopoly pricing
consumer search
retail channel.
Einzelhandel
E-Business
Vertriebsweg
Konsumentenverhalten
Theorie

Ereignis
Geistige Schöpfung
(wer)
Janssen, Maarten C.W.
van der Noll, Rob
Ereignis
Veröffentlichung
(wer)
Tinbergen Institute
(wo)
Amsterdam and Rotterdam
(wann)
2002

Handle
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

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Objekttyp

  • Arbeitspapier

Beteiligte

  • Janssen, Maarten C.W.
  • van der Noll, Rob
  • Tinbergen Institute

Entstanden

  • 2002

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