Arbeitspapier

The Impact of Online Sales on Consumers and Firms: Evidence from Household Appliances

In this paper, we estimate a differentiated products demand model to ask three questions regarding the introduction of e-commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from traditional channels. We find that there is some market expansion effect but also a considerable sales diversion. Second, we ask who benefited most from online sales: consumers or firms. We find that consumers benefited more, which is entirely due to the appearance of an additional distribution channel and not due to increased competition. Third, we ask how the online channel has affected European market integration. We find that international price differences for identical products are larger in the traditional channel than online. However, there is still substantial market segmentation in the online channel between the EU countries. The introduction of e-commerce therefore did not influence price levels and price dispersion in the traditional channel.

Sprache
Englisch

Erschienen in
Series: Institute for Prospective Technological Studies Digital Economy Working Paper ; No. 2015/15

Klassifikation
Wirtschaft
Oligopoly and Other Imperfect Markets
Appliances; Furniture; Other Consumer Durables
Information and Internet Services; Computer Software
Thema
e-commerce
online sales
substitution
consumer welfare
nested logit

Ereignis
Geistige Schöpfung
(wer)
Duch-Brown, Néstor
Grzybowski, Lukasz
Verboven, Frank
Ereignis
Veröffentlichung
(wer)
European Commission, Joint Research Centre (JRC)
(wo)
Seville
(wann)
2015

Handle
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Duch-Brown, Néstor
  • Grzybowski, Lukasz
  • Verboven, Frank
  • European Commission, Joint Research Centre (JRC)

Entstanden

  • 2015

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