Hochschulschrift
Online channel integration : value creation and customer reactions in online and physical stores
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658045722
3658045728
- Dimensions
-
21 cm
- Extent
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XX, 281 S.
- Language
-
Englisch
- Notes
-
Ill., graph. Darst.
Zusätzliches Online-Angebot unter DOI: 10.1007/978-3-658-04573-9
Zugl.: St. Gallen, Univ., Diss., 2014
- Keyword
-
Mehrgleisiger Vertrieb
Electronic Commerce
Kundenwert
Kundenbindung
Zahlungsbereitschaft
Verbraucherverhalten
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
- 11.06.2025, 2:18 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Binder, Jochen
- Springer Gabler
Time of origin
- 2014
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