Artikel

Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment

The electrical and electronic equipment market (EEE) is a growing one due to technological developments and innovation. The present paper captures the consumer behaviour regarding the purchase, use, and disposal of these types of equipment in the light of the transition to a circular economy. To illustrate consumer perception and attitudes towards EEE products, we conducted quantitative marketing research on a sample of 1005 urban respondents, representative by gender, age, and size of locality of residence. The research results show a rather rational consumer profile in relation to EEE products, but depending on the category of equipment, their involvement in repair, recycling, or reuse actions is different. There is also a relatively low willingness of Romanian consumers to access second-hand EEE products. The article proves its utility by proposing a set of measures to improve the circularity of EEE products, in which both EEE producers and consumers actively participate.

Language
Englisch

Bibliographic citation
Journal: Amfiteatru Economic Journal ; ISSN: 2247-9104 ; Volume: 25 ; Year: 2023 ; Issue: 62 ; Pages: 48-62

Classification
Wirtschaft
Marketing and Advertising: General
Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
Subject
Circular economy
marketing research
consumer behaviour
electrical and electronic equipment
repair
reuse
disposal.

Event
Geistige Schöpfung
(who)
Istudor, Nicolae
Dumitru, Ionel
Filip, Alina
Stancu, Alin
Roșca, Mihai Ioan
Canda, Andrei
Event
Veröffentlichung
(who)
The Bucharest University of Economic Studies
(where)
Bucharest
(when)
2023

DOI
doi:10.24818/EA/2023/62/48
Handle
Last update
10.03.2025, 11:44 AM CET

Data provider

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Object type

  • Artikel

Associated

  • Istudor, Nicolae
  • Dumitru, Ionel
  • Filip, Alina
  • Stancu, Alin
  • Roșca, Mihai Ioan
  • Canda, Andrei
  • The Bucharest University of Economic Studies

Time of origin

  • 2023

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