Artikel
Service marketing mix strategy and service loyalty towards hotel's success
- Language
-
Englisch
- Bibliographic citation
-
Journal: Global Business & Finance Review (GBFR) ; ISSN: 2384-1648 ; Volume: 23 ; Year: 2018 ; Issue: 1 ; Pages: 63-74 ; Seoul: People & Global Business Association (P&GBA)
- Classification
-
Management
- Subject
-
service marketing mix strategy
loyalty
service success
- Event
-
Geistige Schöpfung
- (who)
-
Ekawati, Ni Wayan
Yasa, Ni Nyoman Kerti
- Event
-
Veröffentlichung
- (who)
-
People & Global Business Association (P&GBA)
- (where)
-
Seoul
- (when)
-
2018
- DOI
-
doi:10.17549/gbfr.2018.23.1.63
- Handle
- Last update
-
10.03.2025, 11:41 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Ekawati, Ni Wayan
- Yasa, Ni Nyoman Kerti
- People & Global Business Association (P&GBA)
Time of origin
- 2018
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