Artikel

Influence of internet and social media presence on small, local banks' market power

We study the impact of Internet and social media presence on the market power of small, local banks in Poland. We observe that small banks, which generally embraced new distribution and communication channels considerably later than the large commercial banks, had to forego a portion of their market power to defend market shares or reach new customers. The size of the market power sacrifice was greater when small banks competed against numerous banks within their local markets and particularly substantial when they were outnumbered mostly by large commercial banks.

Language
Englisch

Bibliographic citation
Journal: Baltic Journal of Economics ; ISSN: 2334-4385 ; Volume: 17 ; Year: 2017 ; Issue: 2 ; Pages: 190-214 ; London: Taylor & Francis

Classification
Wirtschaft
Banks; Depository Institutions; Micro Finance Institutions; Mortgages
Subject
Small banks
market power
internet
social media
local banking markets

Event
Geistige Schöpfung
(who)
Filip, Dariusz
Jackowicz, Krzysztof
Kozlowski, Lukasz
Event
Veröffentlichung
(who)
Taylor & Francis
(where)
London
(when)
2017

DOI
doi:10.1080/1406099X.2017.1376856
Handle
Last update
10.03.2025, 11:44 AM CET

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Object type

  • Artikel

Associated

  • Filip, Dariusz
  • Jackowicz, Krzysztof
  • Kozlowski, Lukasz
  • Taylor & Francis

Time of origin

  • 2017

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