Artikel
Influence of internet and social media presence on small, local banks' market power
We study the impact of Internet and social media presence on the market power of small, local banks in Poland. We observe that small banks, which generally embraced new distribution and communication channels considerably later than the large commercial banks, had to forego a portion of their market power to defend market shares or reach new customers. The size of the market power sacrifice was greater when small banks competed against numerous banks within their local markets and particularly substantial when they were outnumbered mostly by large commercial banks.
- Language
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Englisch
- Bibliographic citation
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Journal: Baltic Journal of Economics ; ISSN: 2334-4385 ; Volume: 17 ; Year: 2017 ; Issue: 2 ; Pages: 190-214 ; London: Taylor & Francis
- Classification
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Wirtschaft
Banks; Depository Institutions; Micro Finance Institutions; Mortgages
- Subject
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Small banks
market power
internet
social media
local banking markets
- Event
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Geistige Schöpfung
- (who)
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Filip, Dariusz
Jackowicz, Krzysztof
Kozlowski, Lukasz
- Event
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Veröffentlichung
- (who)
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Taylor & Francis
- (where)
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London
- (when)
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2017
- DOI
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doi:10.1080/1406099X.2017.1376856
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Filip, Dariusz
- Jackowicz, Krzysztof
- Kozlowski, Lukasz
- Taylor & Francis
Time of origin
- 2017